
Apple previously converted its original Apple TV product into a $99 iOS-based device in September 2010 and since then, the company has managed to sell more than 4.2 million of the set top boxes, with nearly at third of those sales occurring in the last quarter. (1.4 million to be more specific).
Speaking in the companys quarterly earnings conference call, chief executive Tim Cook responded to a question regarding Apples living room strategy involving the TV by saying that its existing product, Apple TV, is actually doing pretty well. After noting the sales figures, Cook said in the scheme
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